Anchor: Lisa Dutton
Market: Saskatchewan, Canada
Demonstrates a Ron Burgundy level of: Fearlessness
Lisa Dutton is either woefully unaware or has a diabolically brilliant understanding of guerrilla marketing. In 2012, Dutton made headlines for her pick-a-dick line and, earlier this year, encored with this ovation-worthy piece of performance theater. It takes a Ron Burgundy-like moxie to spearhead this sort of viral advertising campaign.