Just a few years ago, Internet sketch comedy and parody felt like a way for the little guy to get their comic stylings in front of the masses. College sketch groups and man-on-the-street pranksters busted out video after video in hopes of becoming the next viral hit. Though these rags-to-comedy-riches stories still sometimes happen, College Humor and Funny or Die have shown big media that viral videos can boost the profile of the already famous and fill their coffers. The James Franco-Seth Rogen shot for shot remake of Kanye and Kim's "Bound 2" is just the next salvo in the big money hijacking of Internet comedy. Comedy viral videos can be a proving ground for the little guy, but going forward, bet on more profile-raising fodder from the already famous.