Beats Music, the upcoming Spotify rival from your favorite headphone makers, is gearing up for a launch next month.
The company recently set up a Twitter account (@BeatsMusic), with a single tweet: a link to BeatsMusic.com, and a request to "Claim Your Name." As of now, potential users of the service can head to the page and click the Beats logo, which will direct them to an availability form where they can input a name to see if it's still up for grabs.
For those trying to look for a job, Beats Music has a listing for positions within the company that are open, which you can check out here. (Note: they're all in the Bay Area.) Beats Music was supposed to launch earlier this year after being injected with more than $60 million in investments. It's spearheaded by music executive Jimmy Iovine, and is rumored to have celebrities attached to it. Sources told Complex that the service may have playlists curated by artists, actors, and athletes, something Spotify began doing months ago. Former Pitchfork Editor-in-Chief Scott Plagenhoef is now the Global Head of Programming at Beats Music, which might mean the site will have a blog of sorts for interviews with artists and industry insiders. We're lacking details into what differentiates Beats Music from other services, as it's expected users will have to pay a fee to listen to music without ads, much like Spotify or YouTube's upcoming music service, which was just delayed until 2014 as well. Yet, Trent Reznor, frontman of Nine Inch Nails, said this last year after taking on a "very high creative role" within Beats Music:
“What’s missing is a service that adds a layer of intelligent curation,” he said. “As great as it is to have all this information bombarding you, there’s a real value in trusted filters. [Beats Music is] like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered.”
We reached out to Beats Music for more information, and have yet to hear back.
