Any art school student will tell you that stuff looks cooler in black and white. If you are in a situation where you want your art to appear serious and thoughtful, but you don't have the time to create art that is serious and thoughtful, it is time to think monochromatically. Back in the day, you didn't have the choice to put your short film or photo exhibition in boring color. Wouldn't it be cool to return to a time where everything looked artsy and important?