Who: Jay Z
Buy it here, $54.99

The hip-hop/cognac connection reached its zenith in 2012 with the launch of Hova's own brand (pronounced "dew-SAY"), a V.S.O.P. (at least four years old). The cognac is housed in an elegant bottle sporting the Cross of Lorraine, "France's fabled emblem of courage, honor and perseverance," according to D'usse's website. Despite its age, it drinks like a younger cognac, with lively fruit and honeyed notes that make it perfect for either sipping or mixing in cocktails. Try it in a Sidecar or Sazerac. Or, if you've won a Grammy, do what Mr. Carter did at the 2013 awards show and drink some out of your trophy.