Regardless what the saying might imply, not all press is good press.
JPMorgan, the world's largest bank by total assets which owes the government about $13 billion for its role in the economic turndown in 2008, went to Twitter last night to collect questions for a Q&A session they were holding with a senior investment banker set for today. After what went down last night, that session's been canceled. The bank used the hashtag #AskJPM to get users to submit questions for banker James B. Lee, Jr., one of the prominent "dealmakers" at the JPM, but they ended up getting more than what they asked for. The bank ended up on the receiving end of a gang of insults that made fun of their attempt at social media marketing, and they were called out for the many foreclosures and seizures of American's homes during the Great Recession. Welcome to the Internet, JPM. It never forgets. The hashtag #AskJPM was still being used this morning.
IS IT A FAIR ASSUMPTION THAT YO SOCIAL MEDIA TEAM DID NOT PROPERLY PROTECT YA NECK? #AskJPM #WuWednesday
How many homeless people did you create in '08? #AskJPM
Is it the ability to throw anyone out of their home that drives you, or just the satisfaction that you know you COULD do it? #AskJPM
If it came out Jamie Dimon had a propensity for eating Irish children, would you fire him? What if he's still "a good earner"? #AskJPM
Did you have a specific number of people's lives you needed to ruin before you considered your business model a success? #AskJPM
A spokesman for the bank simply said, "#Badidea! Back to the drawing board!" when asked about the event.
Doesn't that make you dislike them even more? A drawing board is the least of your worries if you want to get right with the people.
[via Reuters]
