"Hunger Games" Thirst Reaches New Highs (Lows?) With Sandwiches And A Theme Park

"Hunger Games" promotion is catching fire.

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Complex Original

Image via Complex Original

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Some Hunger Games franchise news for your daily consumption: theme parks may be in its future, sandwiches are its present. Lionsgate CEO Jon Feltheimer hinted that the studio has been approached about possibly building parks in two different territories, and that they're considering it. Imagine the scenario: a closed-off park where you and your friends battle until elimination. Like paintball, but with optional crossbows.

Meanwhile, Subway has created a new line of Sriracha sandwiches dubbed "Fiery Footlongs," in a glaringly literal bit of heavy-handed "sponsoring" for Catching Fire, because you can't plot a revolution on an empty stomach. (Sadly, they're not made with Peeta bread.) Someone at Panera Bread is kicking themselves—"Panera, the number one sandwich of Panem," basically writes itself, no?

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[via Variety, MTV]

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