Marco Calabrese and Alessandro Scali’s Giphoscope takes GIFs from URL to IRL. The machine is an elegant aluminum and Italian walnut design whose singular purpose is to be a physical manifestation of a GIF. Here’s how it works: a GIF is broken down into a series of individual images which are then printed onto cards and assembled around a crankable frame. By winding the frame, the GIF is looped continuously—just like it would be on a computer screen, except in analog form.

Each Giphoscope is built by hand in Italy, with the wood and accompanying components selected to complement the GIF in question. Prices begin from €299 ($400), if you’re so inclined.

giphoscope

[via The Verge]