Just months after the launch of Twitter #Music, a new report suggests the mobile music discovery service may be on the verge of being shut down.
According to AllThingsD, various sources have revealed that Twitter is “strongly considering” shutting down the service. Though there was much fanfare surrounding its launch in the spring, the hype has waned significantly and the app has seen “abysmal” download and usage figures in recent months. The service, whose algorithm considers users’ Twitter interactions to make music recommendations, has largely been isolated from the social network, making it pretty easy to forget about.
Despite initial enthusiasm for the service, the move to kill off Twitter #Music hardly comes as a surprise. Given the mounting competition in the music streaming and discovery markets, early criticism of the service suggested it didn’t offer enough to make a lasting impact.