Album: The Black Album (2003)
Video Game: NBA 2K13 (2012)
While Jay's "99 Problems" in the Battlefield 3 commercial was somewhat frowned upon for coming off forced, the Brooklynite's contribution to NBA 2K13 felt a lot more organic.When Jay-Z exclaims, "allow me to re-introduce myself," you get the feeling that the game is a big deal. With "Public Service Announcement" being Jigga's reminder to listeners that he's rap's ruling elite, it was able to double-up and jog the memory of gamers as to who runs the court when it comes to basketball video games.
Watch the NBA 2K13 commercial:
Listen to "Public Service Announcement" on Spotify: