Come Saturday, Shake Shack will open yet another New York City location—this time in Grand Central Terminal (87 East 42nd St.). This new Shake Shack will occupy the space formerly inhabited by Zocalo on the lower level's dining concourse, along with Junior's Restaurant and Zaro's Bakery.
A signature concrete flavor will be unveiled at the opening, which is right in line with what's been done at other openings. The GCT Crunch-stellation is a combination of chocolate toffee pieces, Valrhona chocolate crunchies and vanilla custard. Nothing woos customers like new, location-specific snacks.