Today, in an announcement from San Francsico, Apple jockeyed for the top spot in the tablet world. CEO Tim Cook, along with his band of merry men—Craig Federighi, Eddy Cue, and Phil Schiller—debuted the next-generation of iPads: the iPad Air and a smarter iPad Mini (it features Retina display). "Our competition is different, they're confused," Cook told a rapt crowd of reporters, tech luminaries, and Silicon Valley insiders, later saying: ""iPad has gone on to become one of the most successful products in Apple's history." And with over 170 million units sold, the tech leviathan plans to continue its dominance with s slew of new releases just in time for the holiday season. In case you missed it, here is The 411: What You Need To Know About Apple's New Line of iPads.