Microsoft's marketing department will use data collected through the Xbox One and its Kinect 2 sensor for internal marketing and sell it to outside companies, this despite previous statements to the contrary. Users will be able to turn this monitoring off but it's unclear what impact that may have.
As reported by Advertising Age, Microsoft marketing executive Yusuf Mehdi held a presentation where he explained how the Xbox One could revolutionize advertising, including the making of user data available for market research.
"We are trying to bridge some of the world between online and offline," Mehdi said. "We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox. It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly.”
No big surprise here as we're surrounded by popular companies like FaceBook, Twitter and Google, who mine and sell user data. Although the idea of consumers spending large amounts of cash to buy a device that does it in there own living room may rub some the wrong way.
What do you think? It sounds too us like the End User License Agreement (EULA) for the Xbox One is going to be quite a page-turner.