How can you claim Coke is your favorite if you’ve never tried Pepsi? How can you truly appreciate Lay’s if you’ve never had Pringles? It’s the same with tequila. You may have your old favorites that you’ve stuck with for years, but tequila as a category is growing ridiculously fast—it’s hard to believe there’s a square foot in the tequila-growing region of Jalisco that doesn’t have agave growing on it. There are exciting and innovative new tequilas entering the marketplace every month, and you’re doing yourself a disservice if you don’t try a few of them. Open your mind and your palate to the possibility of the new. At the very least, they’ll make you appreciate your tried-and-true brands even more.