Broccoli City Does it For the Kids with "The Smile Project" in D.C. This Saturday (10/5)

Changing the world, one smile at a time.

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Complex Original

Image via Complex Original

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In April, organic lifestyle brand Broccoli City shared their message of sustainability and clean living with D.C. through their Broccoli City Festival. This weekend, they will host The Smile Project, an all-day street carnival geared towards children and families that will turn into an adult playground before the day is over. Considering what's going on in D.C. right now, the timing couldn't be better—people need a reason to smile.

"Sometimes we get so caught up in the stressors of work and life that we forget to have fun and it's important to do that," Broccoli City co-founder Marcus Allen says in an email. "We want to give people permission to smile and have fun on Saturday."

The aforementioned fun will include adventure rides, a rock climbing wall, street cinema, vendors and food trucks, as well as face painting and an entire kids zone for the youngsters. It will be held at the Washington Nationals parking lot (620 M St. SE) from noon until 10 p.m., and although it's all ages, only guests 18-years-old and over will be permitted after 4 p.m., i.e. when the adult fun like the flip cup tournaments start.

The Smile Project has aligned itself with D.C.'s sustainability plan, which aims to keep carbon levels low through solar generators, reusable items and recycling programs. Allen hopes the event can help share these concepts with a younger audience. "It's important that kids [are] conscious of living in tune with their environment at an early age, so we want to help introduce [that] in cool, fun ways," he explains.

Then, of course, there's live entertainment. Black Alley, Drop Electric and Locke Kaushal will perform, along with DJs Terry Urban, OG Chase B, Jerome Baker lll, Spinser Tracy, Brenden Hill and DJ Xplosive. General admission tickets are $15 and the VIP pass is $38; both can be purchased here. The weather is supposed to be unseasonably warm for October on Saturday, so think of this as summer's last hurrah. 

Enjoy.

RELATED: Broccoli City's Earth Day Celebration Draws Eclectic Crows on the Way to Success

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