Promotions all over the world have an enormous impact on Pokémon sales, which then turn into money, strengthening the handheld market. Tie-ins, however, are even better. Take an already tremendously popular company like Pizza Hut pizza and add Pokémon products to one of their campaigns. Everyone who purchases a pizza will now get an eyeful of the monsters as a reminder that a new game is available. It's yet another revenue-generating opportunity that eventually translates into the purchase of more handheld systems.
Pokemon isn't afraid to collaborate.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more