When you've established a bond between player and distributor via handheld promotions and sales, you can think about the content and how it affects the player base. Pokémon games are long, complex and everyone wants to complete their Pokédex. This means they're sticking with their devices much longer, forming bonds that likely aren't broken even when the machine does. They know they're getting great value, and come back to purchase more, time and time again. Think of your last Pokémon completion time and compare it with a triple-A treat—we can guarantee it's going to run circles around your next-gen eye candy.