Apple has just taken a bite out of Coke.
Cook and Co. have booted Coca-Cola from the top spot of the world's most valuable brands, according to the "Best Global Brands" report from branding consultancy, Interbrand. Apple is currently valued at $98.4 billion, and this is the first time the company has captured the top of the list (this is actually the first time Coca-Cola hasn't had the top spot since the list began in 2001.) But Coca-Cola wasn't just knocked down to the second spot: that spot now belongs to Google at $93.2 billion, placing Coke down at the third spot at $79.2 billion. But the rankings aren't entirely based on how much money a company had made—Interbrand also factors in “the market, brand, competitor, and financial data."
On their decision to put Apple at the top of the list:
"For revolutionizing the way we work, play, and communicate — and for mastering the ability to surprise and delight — Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed."
So, even though Apple has taken a lot of criticism recently, their brand has gotten stronger than it's been in recent years. And for all of our security concerns, Google is doing just fine.
Sugar water just isn't cool anymore.