The introduction of Alex Kelly (Olivia WIlde) revived all things cool in The O.C., which before then, had been bouncing around from mansion to The Harbor School to emo Marissa's lifeguard tower. The Bait Shop, a music venue set on a Newport Beach pier, became the Peach Pit of the new generation, and was the perfect platform to introduce audiences to new bands, namely Rachael Yamagata, The Thrills, and The Walkmen.