The blog-style gossip site Media Take Out, which launched in 2006, is notoriously known for inciting celebrity drama. And as the most visited urban website in the world, readers constantly demand slanderous dirt (read: shade) on A-listers. The most fascinating part about the online gabfest, however, is its unique approach to crafting headlines. Never before has a web entity appropriated such a distinct (read: ratchet) style and voice. Here, we recap the best headlines of July.