HTC is taking a knocking in the smartphone department from Apple and Samsung (hey, at least they're not BlackBerry), but it looks like they're ready to fight back with a helping hand: Iron Man. Robert Downey, Jr. is the face of HTC's new ad campaign, entitled "Change," which they're spending $1 billion on for the next two to three years.
What are the best kind of commercials? The ones that make you laugh. Before we continue, a quick game of riddle-me-this: What does "HTC" stand for?
Yeah, didn't think you would know. HTC knows you don't know either. So, their RDJ commercials play on just that: the HTC acronym, and RDJ's quest to offer alternatives (like, "Hold This Cat," "Humongous Tinfoil Catamaran," and, "Hipster Troll Car-wash").
The ads are set to start airing Aug. 15, but there's a teaser for the campaign up now that you can check out below.
Can RDJ save HTC?
[via Venture Beat]