The current generation of Android-powered micro-consoles may have started with the Ouya, but if we take a step back to 2009 we can see the origins of the modern system. The Evo systems from a company called Envizions had been trying to produce a low cost gaming micro-PC for your TV for years. They were able to create and sell the EVO Smart Console that played Amiga based and mostly retro games for $250, but ultimately were unsuccessful in getting their later systems off the ground. Limited games and a high price point, nearly $500, killed the concept.
Companies that directly competed with the high graphic capabilities of the Xbox and PlayStation systems couldn’t do what Microsoft and Sony had done and sell their hardware at a loss, instead companies like Envizions priced themselves right out of the market.
In 2012 Julie Uhrman, a veteran of the game industry who worked for companies like IGN and Vivendi Universal, founded Ouya. Using Kickstarter, she and her partners were able to raise $950,000 in just 8 hours promising an Android-Powered, $99 dollar console that allowed full customization, modification and total developer support. Thus creating an undeniable market that every other hardware and app developer had to take notice of.