Weeks after taking over Twitter, the Sharknado is still raging. Apparently the folks at Regal Cinemas either didn't get the joke regarding its buzz or have grossly miscalculated that it's big enough to get fans (if we can call them such) of the SyFy original to pay a regularly priced movie ticket and watch the opus in all its bad CGI, bad Tara Reid glory.
The screening will go down this coming Friday at midnight, in about two hundred Regal theaters across the country. Regal Entertainment Group director of digital marketing Chris Sylvia explained that they're hoping to simulate the success of midnight Rocky Horror Picture Show viewings. "You know how audiences have had fun with Rocky Horror Picture Show over the years. If the internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy Sharknado larger than life in cinemas. Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions."
We never thought we'd see the day when phone usage in a movie theater is encouraged, but we can't imagine people will be that into paying $12.50 to do so, for B-movie (let's be honest, it's more of an F) that's already aired twice. What's next, a red carpet premiere at Mann's Chinese Theater? When's the last time Tara Reid or Ian Ziering have even walked down one of those?