There's something to be said for simplicity. Take $20 Nokia 105, for instance. There is no Internet option, no app store, and no camera function. It simply makes calls and sends text, with a color screen added for minmal flair. Sure, the phone may not measure up to the features of, say, an iPhone or Samsung Galaxy but it does have 12.5 hours of battery support and up to 35 hours of standby. These factors are key to emerging markets such as Africa, India and Latin America, where there are often frequent shortages of electricity.
“While much attention has been lavished on smartphones, the market for simple handsets remains very important to Nokia,” said Wayne Lam, an analyst at the research group IHS. In 2012, Nokia’s low-cost cell phones made up 90 percent of shipments.
Additional features include a clock, flashlight, FM radio and five games including Sudoku, as well as an SMS service called "Nokia Life," which offers advice on parenting and healthy living, news, and local movie times. Now that's a deal.