Yesterday New York Times Executive Editor Jill Abramson announced that the storied paper would be developing a longform digital magazine, which will be headed by former National Editor Sam Sifton. Accroding to Abramson the magazine will provide "an immersive digital magazine experience" that includes "new, multimedia narratives in the tradition of Snow Fall."
Snow Fall was the Times award-winning interactive reporting piece published last December. As Abramson noted: "This is a different product from the Sunday magazine, where Hugo Lindgren has been unendingly creative in digital presentations and he will surely be a counselor to Sam."
But as Mashable's Lauren Indvik points out: "Thus far, publishers have had little success with digital-only magazine launches. Cosmo's Cosmo for Guys iPad magazine was removed from the App Store just a few months after its initial release. The Huffington Post's iPad magazine, Huffington, was launched as a paid product, but went free in the App Store two months later, presumably because it failed to attract enough paying readers."
Let us know what you think. Is the Times' new digital magazine a good idea?