During the London Olympics in 2012, respected journalist Guy Adams protested NBC's much criticized coverage of the games by tweeting out the email address of NBC executive Gary Zenkel, who was responsible for the Olympics. Twitter and NBC were partners for the games, so Twitter notified NBC of Adams' tweet, and encouraged NBC to file a complaint. The company then suspended Adams' account for sharing "private" information. Twitter was hit with a ton of backlash for this, as a debate arose about how private email addresses actually are. The social media giant then reinstated Adams' account.