Earlier this week, the NCAA announced that it would no longer be furnishing its name to Electronic Arts' college sports games. But the Collegiate Licensing Company (CLC), responsible for handling trademark licensing and marketing services for universities, and EA have signed a non-exclusive, three year licensing deal to continue to use the logos and trademarks in its upcoming sports titles.
A source at EA revealed to Joystiq that EA was not going to renew its exclusive contract with the NCAA for at least five years, as stipulated by EA's $27 million lawsuit settlement from last year regarding the Madden NFL series. Ongoing legal troubles including a class-action lawsuit by former NCAA student-athletes alleging that the organization profited off their names and likenesses in videogames and other products without being compensated.
NCAA Football 14, released last week, will be the final NCAA football game from EA. The CLC agreement allows EA to develop games using the branding of college programs across the nation as it did with the NCAA football series but without the NCAA’s official branding for at least three more years.
RELATED:EA Sports "NCAA Football 14" Out Now, Get Your College Ball Fix
RELATED:NCAA and EA Go Their Seperate Ways After Licensing Contract Fails to be Renewed
RELATED:EA Launches New "Madden NFL 25 Playbook," Create the Ultimate Team (Video)
[Via Joystiq]
