Pitchfork, the preeminent tastemaker of all things indie rock, is now expanding their reach into the film community. Named The Dissolve, their latest project will reportedly feature, "reviews, commentary, interviews, and news about the films of the moment, while also exploring more than a century of film history." And according to editor Scott Tobias, their focus will look to stay away from the dreaded pop-culture "hype cycle" that can play such a big part in determining how a movie is received. Hmmm...not a bad idea. Based on first impressions, we'll give it an 8.3.