Your product may be wonderful. You may make the best cheeses, honeys, socks, or whatever, just please don't call it "artisanal." I know it's artisanal. You make it. You're not a factory. You're a person. You're an artisan. The adjective exists for items in Whole Foods to assure me that they belong there and aren't just greenwashing us for a quick buck. If you're asking for cash to make something on Kickstarter, it kind of has to be artisianl. Though I wouldn't put it past Monsanto to start running Kickstarters to save a buck, I'm going to assume that any project that is tossed up on a crowd-funding platform isn't being made by a multi-national corporation.