Samsung really is playing for keeps. The company's latest ad pits Usher against his evil superhuman, alter ego in a battle for smart TV supremacy. Among the many features on Samsung's new smart TV, motion control may be its coolest. As Mashable reports:

Samsung's smart TV substitutes your hand for a remote: Flick your wrist to zoom in on images, adjust volume and navigate the menu. Built-in social media access also lets you easily share content. 

Props to Samsung's smart marketing strategy. The video, which was released last week, has over 24 million views on YouTube already.

[via Mashable]