2. "Well, I hate to break it to you, but there is no big lie. There is no system. The universe is indifferent."
Episode: "The Hobo Code" (Season 1, Episode 8)
Context: In Mad Men's first season, beatniks jump up to get beat down by Don Draper. In one of the most quoted moments on the show, a young bearded man with feelings tells Don that he "makes the lie" and manufactures want via evil advertising, prompting a brief but potent lecture on the nature of things.