Specializing In: Eyewear
Opened: April
Neighborhood: SoHo
Address: 121 Greene St.
Website: warbyparker.com

Warby Parker, masters of e-mail-order presciption eyewear, opened their second physical storefront displaying their wares. With over 250 pairs of glasses are on display for men and women, this may be their flossiest location yet. You can almost get lost in the library-inspired store, complete with rolling ladders attached to the "bookshelves" of merchandise. The store also offers eye exams, coming in at an even $50. Style and savings? We can dig it.