The RAZR's audaciously slim form factor and cooler-than-you looks made it a runaway hit for Motorola. It was everywhere, owning the mindshare of the hip and young as the undisputed phone of choice. By 2006, the v3 was the most popular mobile in America and on every major network—even Dolce & Gabana lent their name in exchange for a slice of the pie. But constant complaints of crashing and poor call quality, as well as the imminent rise of the smartphone would bring the RAZR's reign to an end. Motorola would spend years trying in vain to recapture the magic.