Why: Talent, Technology
In another attempt to bolster its mobile products, Mayer went on the offensive and re-hired a bunch of engineers who formerly worked on Yahoo!'s search engine, but left to create Jybe. The app recommended things to mobile users like books, movies, recipes, restaurants, dishes, and recipes, in an attempt to connect people to "the physical world." Once acquired, the app was shut down, and all five key employees (all of whom used to work at Yahoo) was brought back onto the team.