Thought Pinterest was just for hipsters and moms? Think again. Apparently the social scrapbooking site has been a big boon for retail.
The stats say it all, writes Digiday:
As of February, the company had 25 million users, and 70% of brand engagement is generated by users, not brands.
In terms of products, home decor does particularly well on Pinterest, owning the lion's share (60%) of all referrals. Fashion and retail, meanwhile, average 46 repins on every pin, proving there is such a thing as an engaged following on Pinterest.
But perhaps the biggest sign the social site has been a big boon to retail is how much its users spend compared with the rest of us. According to Digiday, that amount falls somewhere between $140 and $180 more per order, compared with $80 and $60 orders for Facebook and Twitter shoppers, respectively.