EA has officially retained its licensing agreement with FIFA until December 31, 2022, granting EA exclusive rights to the FIFA brand for the next nine or so years.
This agreement will include the World Cup as well. But, if we're being completely honest, this isn't that big of a surprise.
“EA Sports released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong,” said EA Sports head Andrew Wilson. ”Our franchise has become the benchmark for quality and innovation in the sports video game genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”
Why not just lock the whole century down? We know it's going to happen inevitably. Not that we're complaining, we're just pretty good at telling the future when it comes to this sort of stuff.
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