Year: 2012

When Tim Cook shed his patina of solemness and did a quick media blitz, that in of itself was a big moment for Apple. However, the bigger moment lay ahead when he told Bloomberg BusinessWeek that Apple was was planning to invest $100 million into American manufacturing in 2014. "This doesn't mean that Apple will do it ourselves, but we'll be working with people, and we'll be investing our money," said Cook.