Year: 2001

The iMac proved that Apple could reinvent itself and that it wouldn't fade off into the silicon sunset like many other computer marquees, but the iPod made it a cultural staple. If you want to look for a product that single-handedly changed Apple's fortunes, this is it. Jonathan Ive's second hit, the iPod swept through a market populated by poorly designed devices with nonintuitive controls and confusing software. With its iTunes jukebox software in tow, Apple gave users an easy way to carry around all their music. The iPod became an icon.