Pizza Hut is giving loyal fans all of the cheese they can handle. They recently launched the "Crazy Cheesy Crust" pizza, which comes equipped with "sixteen semicircles of cheese" that serve as a flavor-packed border around a the pie. The little circles of cheese are like an appetizer; hungry customers can rip them right off and eat them. Pizza Hut believes that "people would buy the pies repeatedly rather than just trying them once as a novelty."
Let's see if it works.
[via Grub Street New York]