In recent years, our phone's camera quality has become almost as important as its call quality. We're constantly recording, snapping and sending—and Apple knows it's a prime selling point for the iPhone 5. They just released a new advertisement focused on just that: the beautiful things in our lives we feel compelled to document and save. Say, like an old concrete wall (seriously, there's a guy in the ad who stops walking to take a picture of a wall.) Nevertheless, the commercial is beautiful in a way, so they might have just sold themselves a couple more iPhones.

No signs of duck face in the ad though, so we can't say how well Apple did their research.

[via Buzzfeed]