Apple is known for clamping down on inappropriate content, and now the company has added age ratings to app descriptions in its store. The rating can be found in a small box underneath the app's title, though you'll probably blink and miss it.
It's safe to assume the age ratings came as a result of the Vine snafu earlier this year. Pornographic material appeared as a Vine "Editor's Pick," and Apple ceased promoting the app as an App Store Editors' Choice as a result. Apple also removed the photo sharing app 500px from its store when rumors surfaced that it hosted nude images. Today, both Vine and 500px carry a 17+ age rating.
You can get a look at the age ratings up close by checking out Apple Insider.
[via Apple Insider]