The rise of EA Sports was a boon to the entire industry. That's because sports gamers are people who aren't what you'd consider a traditional gamer, EA tapped into that segment of the population and BOOM! All a sudden you saw jocks waiting outside Gamestop at midnight. They've given us countless AAA titles in every sport and if you ever liked MVP, FIFA, Madden, NCAA, Fight Night or the Tiger Woods PGA series, (among many others) you have EA to thank
No question their name has taken a hit over the past few years; but remember you have to earn a reputation before you can lose one.