Real estate agents are clever folks. If a community has a less-than-savory reputation, the solution is to change the name. No, this apartment isn't in Bushwick, it's in "East Williamsburg." This isn't Sunset Park, this is "South Slope."

Sometimes these apartment sharks get lazy and just use abbreviations for neighborhoods—like WaHi for Washington Heights—and hope you won't notice. A word to the wise: The shorter the name of the neighborhood, the more expensive your rent is going to be.