Shake Shack is getting a little more northern exposure. On Mar. 20, it will open a location in Chestnut Hill, MA, and they have a pretty smart marketing plan to hype the event up. Shake Shack will give faithful Eater Boston readers the opportunity to win a Shake Shack Massachusetts t-shirt.

For consideration, email  boston@eater.com and answer the following question: "What absurd lengths would you go to to be first in line on Shake Shack's opening day?" The five most elaborate responses will receive shirts, so make sure you answer the question by 5 p.m. on March 15.

That's this Friday for anyone in need of further explanation.

[via Eater Boston]