Just in time for the Galaxy 4S smartphone launch, Best Buy is adding a Samsung section to its store. 

Apple already has a section, which looks like an actual Apple store, glass cases and all. And as Geek.com, who broke the story, describes, "it's as close to an Apple store experience as you can get at Best Buy." Hopefully, the Samsung experience will be just as good. 

The Samsung "store within a store" won't just display and sell the newly released Galaxy 4S, it will offer custom demos of other Samsung products, including its other smartphones and tablets. For now, only highly-trafficked Best Buy stores will see the new addition, though the company plans to roll out the Samsung shops to all its stores before the end of this year.