If the rumors are true, then Google is out to eat Amazon's lunch.
According to TechCrunch's Alexia Tsotsis, the search giant is "stealthily preparing to launch" a same-day delivery service called Google Shipping Express to rival Amazon Prime. The monthly subscription will be $10-$15 cheaper, or between $64 and $69, and the service will partner with esteemed bricks-and-mortars, including Target, Walgreens and Walmart.
As Tsotsis points out, Google has an arsenal of e-commerce tools at its disposal to help make this work. Channel Intelligence, a data management platform, could help "coordinate sales and delivery," she writes, while Ontario-based BufferBox, another recent acquisition, could provide storage lockers for same-day pickup much in the way Amazon has done throughout the U.S.