Imagine a universe where Action Bronson battles Andrew W.K. and it's captured on camera. During SXSW, SPIN made it happen, as they invited the two compete in the Ghost Wing Challenge. East Austin's Wingzup provided the chicken, and both competitors were faced with the daunting task of eating 25 of their hottest wings in under ten minutes. To show how serious it was, Action briefly tied his massive beard to keep it out of the way.

You can watch the video below. It isn't pretty, but it's pretty hilarious.

[via SPIN]