Maker: General Mills
Peak Popularity: Mid 1980s

S'mores (the campfire snack) are a great idea-in theory. But the arduous process behind the treat- finding a campfire, toasting the marshmallow without charring it, melting the chocolate so it hits the right level of gooeyness, and avoiding the dreaded graham cracker crumble-requires far too much effort from us. A perfect S'more is culinary art. That's why Smorz is legendary. It captures those flavors without the time-consuming hassle. The only caveat? Cruelly, Kellogg's has made it nearly impossible to find, essentially forcing us to return to making S'mores like cavemen.