During the question and answer period, one of the first questions came from a young woman curious why Irrational had made the decision to make the cover art for BioShock Infinite feature Booker Dewitt rather than the equally central Elizabeth. Ken rationalized that despite whatever the choice could do for progressing representations of women in games, it came down to focus testing and the markets showed that the cover they ultimately went with would sell better – a necessity for a game of this scale. To any objection to the decision, Levine simply said, "play the game, forget about the f***king cover if you don't like it."