Twitter handle: @KennethCole
Date: Feb. 3, 2011
Fashion knows no limits, literally, as designer Kenneth Cole used the unrest in Egypt as a promotional opportunity to help push his spring collection. Many media experts tried passing it off as a PR rep snafu, but the signature at the end implies Cole was the viral culprit. An apology soon followed and the tweet was removed from his page. His response to the fiasco: “We had hoped this ad would change the world but we blue it.” Oh, you blue it alright.